Polo Players Edition

OCT 2018

Polo Players' Edition is the official publication of the U.S. Polo Association. Dedicated to the sport of polo, it features player profiles, game strategy, horse care, playing tips, polo club news and tournament results.

Issue link: https://polo.epubxp.com/i/1029347

Contents of this Issue


Page 22 of 67

POLO P L A Y E R S E D I T I O N 21 POLO LIFE TV show takes viewers inside the sport and its lifestyle USPA GLOBAL LICENSING INC. partnered with the Palm Beach County (Florida) Tourist Development Council in sponsoring a new television and digital show, "The Polo Life," a 30-minute experience that takes viewers inside the sport and lifestyle surrounding the world of polo. "The Polo Life will reach over 60 million households across a national audience when it debuts on Labor Day weekend on the TVG Network, which focuses on equestrian sports. In addition to the national broadcast, the show will air on thepalmbeaches.tv and be available in Palm beach County hotels and resorts, as well as on content provider Roku. The show will also be shown in many of the U.S. Polo Assn. retail stores that span 100 countries, as well as on multiple digital platforms including the USPA website (uspolo.org), reaching millions of consumers and sports fans globally. Set against the backdrop of Palm Beach County, "The Polo Life" takes viewers through as sneak-peak into the world of polo and offers content for both polo enthusiasts and novices alike. Viewers will meet professional polo player and U.S. Polo Assn. brand ambassador Juan Bollini Jr., take a tour of the mult- million dollar Santa Rita Polo Farm and experience an inspirational story about how the sport of polo supports disabled children through Vinceremos Therapeutic Riding Center. The piece also showcases the amazing food, fashion and lifestyle surrounding the sport, and takes viewers behind the scenes of West Palm Beach- based brand, U.S. Polo Assn., the official brand of the USPA. Viewers will get an inside look at the sports-inspired brand's global headquarters and authentic connection to the sport. "We are proud to partner with the Palm Beach County Tourist Development Council and Ko-Mar Production on such a compelling show that will be shared with a global audience," said J. Michael Prince, president and CEO of USPA Global. EIGHT-GOALER JULIO ARELLANO was injured in early August, days after returning from playing in the Westchester Cup in England, when a horse he was riding flipped over on him. Arellano was stick-and-balling at Flying H Polo Club in Big Horn, Wyoming, when the young horse he was riding became agitated and flipped over. Arellano, who was not wearing a helmet, was knocked unconscious. Nine-goaler Miguel Novillo Astrada was at the field with him and was able to render aid and call for help. He was taken by ambulance to the nearby Sheridan Memorial Hospital and later that evening, flown to St. Vincent Healthcare's trauma center in Billings, Montana, where he remained in an induced coma until the following day. After two weeks, thanks to the generosity of the Johnston and Ingram families, he was flown to Vanderbilt University Medical Center in Nashville, Tennessee, and later transferred to its rehabilitation center. He continues to receive intensive physical, speech and occupational therapy. He was walking with the help of a walker and was expected to be going home any day as we were headed to press. Earlier, his wife, Meghan, indicated he is confused about what happened and why he is hospitalized, but is continuing to improve everyday. His brother, Carlucho Arellano, USPA executive director of Services, said he is smiling and in good spirits. The entire polo community is pulling for him and hoping for his continued improvement as well as a speedy recovery. u ON THE MEND Player recovering after traumatic fall Julio Arellano receives a trophy from Zara Tindall at the Westchester Cup in England a few days before his injury. HELEN CRUDEN

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