Polo Players Edition

NOV 2018

Polo Players' Edition is the official publication of the U.S. Polo Association. Dedicated to the sport of polo, it features player profiles, game strategy, horse care, playing tips, polo club news and tournament results.

Issue link: https://polo.epubxp.com/i/1041752

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Page 20 of 67

Marissa Wells, POLO P L A Y E R S E D I T I O N 19 U SPA GLOBAL LICENSING INC., the official licensing arm of the United States Polo Association, along with its China licensing partner, Yicai Brands Management, was the official apparel sponsor for the China Open Polo Tournament, said to be one of the largest and most high- profile international polo tournaments in China. The event took place on Sept. 30 at the Tang Polo Club in Beijing, between teams from Brunei, England, Malaysia and China. It is the fourth year the U.S. Polo Assn. has sponsored the tournament. U.S. Polo Assn. provided offical jerseys for players and uniforms for event staff, authentically connecting the brand and the sport for consumers and sports fans across mainland China. With a global footprint exceeding $1.6 billion in retail sales and a brand presence in 166 countries worldwide, China has become a major growth market for U.S. Polo Assn. as the brand targets $2 billion in global sales. The brand plans to have over 300 U.S. Polo Assn. retail stores in China over the next five years, representing one of the largest retail footprints for an international apparel brand in the Chinese marketplace. In early 2018, U.S. Polo Assn. became the first global brand to relocate its Chinese operations to the city of Changshu, also known globally as "Apparel City," into its new home in the Changshu Brand Operations Center. The operations center specializes in product design, research & development, marketing, social media and e-commerce. "With our amazing partner, Yicai, U.S. Polo Assn. is building a significant brand presence in China while also driving tremendous long-term growth. We are also excited to be the official apparel sponsor for the prestigious China Open Polo Tournament. This will be another opportunity to build global brand awareness while also engaging consumers and sports fans in the sport and lifestyle of polo in one of the most important markets in the world," said USPAGL president & CEO, J. Michael Prince. Yicai President, Justin Xu, said, "We are proud to be part of U.S. Polo Assn. and are excited about building the brand and our long-term growth opportunities in China. We are also honored to be a major sponsor for the China Open Polo Tournament recognized as one of the most prestigious polo tournaments in China." POLO BUSINESS U.S. Polo Assn. official apparel sponsor of China Open "Individual commitment to a group effort— that is what makes a team work, a company work, a society work, a civilization work." —Vince Lombardi It is also what makes a polo team work! SanDiegoPolo@hotmail.com PARKER'S POLO MINUTE U.S. Polo Assn. sponsored the China Open Polo Tournament for the fourth year. UNITED STATES POLO ASSOCIATION

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